Bothering about how many keywords should I use for SEO?
Keywords are an essential aspect of SEO strategy that requires a better understanding.
So, how many keywords per page for SEO?
There is no direct answer to the question. And many SEO experts also have different opinions on how many SEO keywords to use per page.
Here is what we recommend.
Choose one primary keyword and 3 to 5 secondary keywords for a topic or blog post, depending on the length of the content.
Choosing one primary keyword with many secondary keywords will help you to cover a given topic in full without diluting the quality of the content.
How many SEO keywords should I use?
While google and other search engines do not specify the number of keywords to use for SEO in a blog post.
Many SEO experts and suggest to target 1 primary keywords per page or blog post and 2 to 4 related secondary keywords ( LSI keywords).
The secondary keywords need to complement the main topic naturally.
For example:
One primary keyword.
The focus keywords of your content is “how to create a digital products”?
2 to 4 secondary keywords
There are variations and related keywords, such as:
sell digital products, how to promote digital products, best place to sell digital products.
NOTE: Focus more on search intent. Ensure your content answer what users are searching for with those keywords.
Use Tools: Keyword tools like Keysearch, Ubersuggest or Google Keyword planner are great SEO tools to help you research both primary and secondary keywords.
Find the best keywords with KeySaerch SEO Tool
What Are Keywords in SEO?
Keywords are words or phrases people type into search engines to find the information they’re looking for.
SEO keywords (keywords or phrases) are words or phrases added to the online content to improve the search engine ranking for those phrases.
Primary vs Secondary Keywords
Let’s differentiate between the two for better understanding.
The primary keyword is also known as the seed or target keyword. It is the main topic of a page.
Secondary keywords are keywords that are related to the primary keyword that you can optimise for the page.
The keyword synonyms and long-tail keyword variations are also secondary keywords.
To structure your page for SEO, use primary keywords as the main topic and secondary keywords as subtopics.
Why do we recommend one primary keyword?
To focus more on relevance: It will help you to focus and create relevant content based on the keyword. It will help to align the content with user intent.
Content optimisation: Focusing on the primary keyword will help you to create well-structured content to improve the user experience and readability.
Improve SEO: It also helps to incorporate related keywords and phrases into the content to improve SEO without keyword stuffing.
Improve User Experience: It will guide you to write quality content based on user intent and engage the readers.
Rank: For hundreds of keywords, if it’s well optimised.
According to the study, the average page 1 ranking will also rank in the top 10 for more than 1000 keywords.
One major important thing is to write quality content and optimise to rank on the first page.
Why do you need secondary Keywords?
Secondary Keywords help to cover the topic in full. When creating content, you need to add relevant subtopics to ensure that the content engages readers. And one way to do that is to you secondary keywords.
What Are Secondary Keywords?
Secondary keywords are variations or related keywords of your primary keyword.
They support the main topic and help your content rank for many search terms.
For example
Let’s say your primary keyword is”
“How to create an online course”
Here are some of the secondary keywords
- Where to sell online courses
- How to sell online courses
- Best platforms to sell online courses
- How to make money selling an online course
- Sell digital products online
These are terms that users might search for with a similar intent.
Why Include Secondary Keywords?
Search engines use them to understand your content
To rank for more long-tail keywords
They help to improve the topic in-depth and relevance
It boosts the chances of your content showing for related searches.
Tips: Use secondary keywords naturally in your content, such as:
- Subheadlines
- Body text
- FAQs
- Alt text
Instead of forcing them into the content and making it look unnatural, rewrite the sentence.
You can easily find them using tools like:
Google auto-complete. Just start typing the main keyword.
Use People also ask
And other related keyword tools, such as Google Planner and Ubersuggest.
How Many Keywords Should You Use For SEO?
While there is no specific answer to the question, we recommend one primary and many secondary keywords based on the type of content.
I have read many articles where the author recommends the number of times to use a keyword per page.
Many suggest 4 to 7 times in a post, while others use keyword density to provide answers.
And it is very essential to understand keyword density and how to calculate it.
Ideal keyword density in SEO
Keyword density is the number of times a keyword is used in a page or blog post.
For example, if the target keyword is used 5 times in a 500-word article, then the keyword density is 0.01 or 1%..
Many bloggers and content creators use keyword density to determine whether the page is optimised or not.
Google is becoming smarter, and keyword density is not as relevant as before.
Don’t focus on keyword density; the quality of content matters.
Many SEO experts also suggest that 1 to 2% keyword density is ideal for a blog post.
Avoiding keyword stuffing
One thing to avoid when creating content is keyword stuffing.
Keyword stuffing is a method of using the same keywords (or phrases) over and over again in your content.
Keyword stuffing makes content lack value and does not engage readers.
How to Choose the Right Keywords
Let’s look at a practical approach to finding primary and secondary keywords that can rank on search engines.
How to find primary keywords
These methods will help to find the main topic for your content.
Method 1: Use a keyword research tool
One of the easiest ways to find a keyword to target is to use a keyword research tool.
A tool that uncovers keyword ideas and provides search engine optimisation (SEO) metrics.
For this article, we will use the Keysearch tool– one of the best SEO Keyword research tools.
You can also use tools like Google Keyword Planner, Ahrefs, and SEMrush.
However, the downside of Ahrefs and SEMrush is that they are very expensive.
Let’s say you run a blog with pet supplies, and you think dog food may be a good topic for your readers.
Dog food will be your primary keyword (seed).
Go to Keysearch>> keyword research>> brainstorm
Step 1: Enter your seed keyword “dog food”.
You will see all the related keywords to dog food.
Copy all the keywords and save them in a notepad.
Step 2: Go to Quick Difficulty.
From Keysearch>> keyword research >> Quick difficulty.
Beside the search bar, click on the rectangle box. It will open a pop-up where you can paste all the keywords you copied in step 1.
On the right-hand side, you can see all the keywords with their SEO metrics, such as volume, CPC, PPC, and difficulty score.
Filter the keywords based on volume and keyword difficulty score (kD)
Select the keyword based on keyword difficulty, traffic potential and what is relevant to your blog.
Method 2: Find topics in any niche
The Keysearch content gap helps you to find keywords that your competitors are ranking for. It will help you to find topics you can cover on your site.
- Go to Keysearch competitive analyses
- Open Content Gap
- Enter a website URL that has similar content to your site.
- Then search.
You can filter by volume and KD. Say, keyword with 200 volume above and a minimum keyword difficulty of 20.
Method 3: Analyse competitor’s Keywords
This method will show all the keywords your competitors rank for, so you can choose any of them that relate to your site.
- From Keysearch competitive analyses
- Go to organic keywords
- Enter your competitor’s website, and click search.
Refine all the keywords and choose those that relate to your website. You can choose by volume and KD.
Keyword Placement Strategies
Now you have all the keywords for your content, here is the best keyword placement to help you optimise your blog post for SEO.
Best practices for keyword placement
- Title tags
- Meta descriptions
- Headings (H1, H2, H3 etc.)
- body
- URLs
- Image alt texts
Balancing Keywords with Quality Content
Ranking higher on Google is far beyond keyword research. Google uses many other factors to rank a page.
And now that Google is serious about core updates, it is important to know that you need to balance keywords with quality content.
Make sure your keywords flow with the content of your page.
Quality matters, and it can help your page rank higher.
And don’t forget to write relevant content based on user intent.
Your content should put your readers first and not search engines.
Writing for humans vs. search engines
Who are you writing for?
Humans or search engines?
Even if you rank on the first page, and your content lacks quality, not engaging, it will lose the ranking when the bounce rate begins to increase.
Don’t Ignore Long-Tail Keywords
When carrying out keyword research for your blog posts, finding long-tail keywords is very important and has many benefits.
A long-tail keyword is a phrase with three to six words. They is more specific than generic terms.
Advantages of targeting long-tail keywords
- They are less competition
- They have higher conversion rates
- They can easily rank with no backlinks
Mistakes to Avoid In Keyword Placement
- Over-optimization
- Keyword stuffing
- Ignoring user intent
- Focus more on search volume over relevance
Conclusion: How Many Keywords Per Page for SEO?
We have answered the question of how many keywords should I use for SEO.
And also provide more details on keyword research.
Recap:
Choose one primary keyword per page. The keyword will be the topic of your blog post or page.
Use related secondary keywords as subtopics for blog posts or pages.
Include your primary keyword in the title tag, URL, body, etc.
Optimise your primary keywords to rank for many long-tail keywords.
There are many SEO tools available for keyword research, but I recommend the KeySearch keyword research tool, as it is affordable and has many features.
It does not matter where you belong, blogging, digital marketing, etc, getting organic traffic is the best way to grow your business and increase your income.
After reading this content, we hope you now understand better how many SEO keywords you should target per page or blog post.
The main goal is to target one primary keyword and 2 to 4 secondary keyword variations.
Find the best keywords with Keysearch
FAQ
How many keywords can a page rank for?
A page can rank for hundreds of keywords depending on how you optimise your content.
A study reveals that the average number of organic keywords Google can rank for is 100 to 1000.
How many keywords should you focus on?
Focus on one primary keyword and many relevant secondary keywords.
What is the maximum number of keywords for SEO?
There is no specific number of keywords for SEO. Two main keywords you can have in your content are primary and secondary.
Use the primary keyword as the topic of your title and secondary keywords as the sub-title.
Also focus more on quality and relevance based on search intent.
If you have any questions on how many keywords should I use for SEO, kindly let us know in the comment section.
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