In this new world of search engine optimization (SEO), bloggers, marketers, and content creators are frequently seeking new strategies to outperform their competition.
One such strategy is to find zero search volume keywords that their competitors do not think about.
But what exactly are zero-volume keywords, and why do you need to care about them?
Table of Contents
- What Is Zero Search Volume Keywords?
- Benefits of Zero Volume Keywords
- How To Find Zero Search Volume Keywords
- Zero Search Volume Does Not Mean Zero Value
- Conclusion
- FAQ
What Is Zero Search Volume Keywords?
Zero search volume keywords are search terms that receive few to no monthly searches.
By targeting these types of keywords, you can create specific content and capture your audience’s attention.
When you add such a keyword into the keyword research tools, they have no search volume per month.
In this blog post, we’ll discuss keywords with zero search volume in-depth, why they matter, and how to find them.
You’ll understand why this keyword can boost your website’s visibility and drive more organic traffic.
Find the best keywords with KeySaerch Tool
Benefits of Zero Volume Keywords
Low Competition: They have very low competition, and ranking higher in search engines is easy.
Long-Tail Keyword : most zero search volume keywords are long-tail keywords. They are more specific and can drive targeted organic traffic.
Higher Conversion Rates: Because these keywords are highly specific, they attract users with a clear intent and increase conversion rates..
How To Find Zero Search Volume Keywords
It is very important to identify different types of zero search volume keywords and how to find them. Using these methods is an opportunity to learn how to find zero competition keywords
Tools for finding zero search volume keywords
Google Autofill keywords
This is one of the easiest ways to find zero volume keywords.
Searching for a particular word using Google search will automatically bring up other related words.
Let’s say we want to search for how to do…
As you can see from the image above, Google suggest some keywords that relate or relevant to search query.
Most of these keywords have no or low search volume per month.
You can compile all the keywords and copy them into the Keysearch to check their volume, keyword difficulty etc.
2. Google related keywords
When you search for a query in the Google search, it also suggests related keywords after the top 10 results.
This is another great way to find zero search volume keywords.
For example, I type how to make money on TikTok into the Google search bar and click search.
After the top 10 results, Google will show other keywords that people are searching for.
Google called it: people also search for..
As you can see from the image below, we have more than 8 keywords that people are also searching for that are relevant to our keyword “how to make money on TikTok.”
Most of these keywords has zero search volume per month.
But when you create an article surround them, you will be surprise how many traffic your page will receive per month.
3: Google search console keywords
Keywords in the search console are those that you find inside your search console account.
These are the keywords that are relevant to the pages on your blog.
Go to search console >> performance >> pages >> queries
Click on any URL that is getting clicks or impressions,and then click on queries.
You will see all the top queries that are bringing clicks and impressions.
If Google suggest these types of keywords for a page, it means you can update the page with these keyword and rank on the first page.
Google knows much better than any keyword tool, and when it suggests keywords you can target for a page, it means such a page is getting impressions from the keywords.
What you need to do is to update the page using some of the keywords without affecting the quality of the content.
4. People also ask
Another way to find zero volume keywords is through people also ask
These are question keywords that are relevant to your search query.
Seeing what your audience might be searching for in the SERP is the best way to find low long-tail keywords with no competition.
These types of keywords are very specific, and you should consider them when writing your blog post.
Many bloggers use “people also ask” keywords to create blog posts and get a lot of traffic.
The major advantages of the Zero volume keywords are that they are easy to rank and have a high conversion rate.
5: Using question and answer platform
Another place to find keywords with 0 search volume is through platforms like forums, Quora, Reedit etc.
People ask questions on these platforms with the intent to get accurate answers.
Google show most of these keyword-related questions in the search results.
You can pick some of these question-related keywords and use SEO tools to find their metrics.
Add Zero Volume Keywords in Your SEO Strategy
Now you know how to find zero volume search keywords. It is essential to understand how to implement them into your SEO strategy.
- Create quality and valuable content surrounding them
- Add keywords to existing content
- Understand on-page SEO techniques
Mistakes about Zero Search Volume Keywords
Zero Search Volume means no traffic potential
Many bloggers and content creators believe zero search volume keywords can’t drive traffic to a page.
While this is not true, those keywords might have low or zero volume, but they still attract traffic with higher conversion.
They’re not worth targeting.
Many believe in keywords that can drive massive traffic, and Zero Search Volume Keywords are not worth it.
But they have low competition and can easily rank on the first page.
Irrelevant to the audience
Those keywords are still relevant as much as people are searching for them.
One important thing is that they are specific and long-tail queries that address user needs.
Other misconceptions are: no traffic potential, short time gain and no competitive advantage.
Zero Search Volume Does Not Mean Zero Value
Because most of these Zero Search Volume Keywords are long-tail, they tend to convert more compared to other types of keywords.
So, they are valuable keywords you can target in your content.
Why do I prefer to take a risk and write more about zero search volume keywords?
1. You can rank on page one: It will still bring some traffic to your site
2. It helps my readers and build topical authority. I write about these keywords to help my audience, not because they are easy to rank.
You can’t just pick a keyword because it is zero volume and write about it when it does not fit your niche.
I need to put my audience first so they benefit from all my content.
SEO Tools For Zero Volume Keywords
Searching for zero volume keywords you can target is easy; you can use some keyword research tools to your advantage.
I preferred the Keysearch tool as it is easy and affordable.
Other keyword tools are Google Keyword Planner, Semrush, Ubersuggest and Ahrefs.
Conclusion
Now that you know the importance of zero search volume keywords in SEO, it is time to put it to the test.
Always have it in mind that you are writing for your audience and not search engines.
Put your audience first and search engine second.
Targeting low volume keywords has many benefits. It helps me to connect with my audience, and I can write blog posts that solve their problems.
They provide quick opportunities to boost your website’s visibility and drive more organic traffic.
If you target these types of keywords for transaction content, you will see higher conversion despite low traffic.
If you’re a beginner, and just starting, finding low search volume keywords can help to grow your website traffic faster.
FAQ
Should you focus on zero search volume keywords?
If you’re just starting, and need to boost visibility on your site, you can focus on zero search volume keywords. If your blog has DA of 1 to 5. You can compete with high authority site.
And the best way is to start with keywords that have zero or low search volume. These keywords are long tail with low competition.
Should I target 0 zero search volume keywords in SEO?
You can target 0 search volume keywords in SEO if it is within your niche and relevant to your audience.
What matter most is to provide value and make the content engage the readers.
Would you create content for a zero volume search term?
Yes, as long as it is relevant to my niche and will benefit my audience. However, because it is zero volume, it does not mean it can drive traffic to my blog.
Related Posts
- How Many Keywords Should I Use for SEO In 2024?
- How to use Keysearch To Find Low Keywords In 2024
- KeySearch Pricing Plans 2024: How Much Does It Cost?
- Keysearch Review 2024: The Best SEO Keyword Tool
- What Is The Idea Blog Post Title Length for SEO In 2024
- How Long Should a Blog Post Be for SEO in 2024
