8 Places To Add SEO Keywords On Your Website Pages

7 Places To Add SEO Keywords On Your Website Pages

In this article, we will look at how to add SEO keywords to your website pages to rank on search engines.

Ranking your website or pages on Google and other search engines requires understanding search engine optimisation to optimise your content for SEO.

Choosing keywords alone is not enough to rank on page one; you need to know how to apply SEO keywords to your site and make your content look natural without keyword stuffing.

What is SEO Keywords?

SEO Keywords are words added to a website’s content to improve its search engine ranking.

When people search for information online using search engines such as Google, Yahoo or Bing, they enter specific words or phrases related to the information they are searching or looking for.

When you optimise your website’s content with relevant keywords, you increase the chances of making your site appear in the search results when people search for these keywords.

This is a great way to drive organic traffic to your website when your site appears on the first page of Google and other search engines.

How To Choose SEO Keywords For Website

Choose SEO keywords based on the following:

Relevance to the website’s content
Search Volume
Competitiveness

It is crucial to balance low keywords relevant to your content and not competitive keywords to make your keyword research effective. It gives your website a better chance to rank well in search results and gain more clicks.

Why are SEO Keywords Important?

SEO Keywords are crucial as they help Google understand what content is all about.

When you optimise your content around words or phrases people are searching for, it helps your website rank higher for those terms in the search results.

When your site ranks on page one results, you drive targeted traffic to the website.

And that is the main reason for finding keywords people are searching for, which is the FIRST step of any SEO campaign.

Now that you understand the term SEO keywords let’s delve into how to add these keywords to your website to get search engine visibility.

Where To Include SEO Keywords On Your Website?

URLs

Adding a Keyword to your URL is very important in the SEO world, and many SEO experts strongly indicate that it is one of the best SEO practices.

If you’re using WordPress, it is easy as you can update your URL when posting the content.

Best practices for creating SEO-friendly URLs:

Include keyword phrase
Keep the URL short and not too long.
Use dashes to separate the words for easy understanding by the Google bot when crawling and indexing your page.
For example, if you create content on How To Make Money Online, the URL of the page may look like this:
https//:gstmarketer.com/blog/how-to-make-money-online.
Alternatively, many people prefer short URLs, and the above can look like this: https//:gstmarketer.com/blog/make-money-online.

H1 Header

Each post on a website must have an H1 header with the Keyword. Adding Keywords to the website page or post is crucial to the SEO since it will appear on the search engine and tell people what your content is about.

Also, craft your headline and make it perfect to increase the click-through rate (CTR).

Best practice for crafting SEO-friendly H1 Header

Only use one H1 header in a post
Include your Keyword In H1
For example, if your content is about SEO Tools, the header may be 7 Best SEO Tools To Improve Your Ranking.
Make sure the HI header catches the attention of your readers.

Meta Title

A meta title, also known as the title tag, is the text displayed on the search engine results page that indicates the topic of the website page.

If you want to optimise your content for search engines, including SEO keywords in your Mata title is essential.

Another point I will suggest is that you always make your keywords or phrases at the beginning of your title. Some SEO experts recommend it.

Tips

Make your Meta title unique and avoid duplicate titles on your website.
Keep the Mata title around 50-60 characters
Avoid too long titles on your website
Include your focus SEO keywords
Make sure it conveys what your webpage is all about.

Use Keywords within the first 100 words.

You probably have heard that adding a focus keyword within the first 100 words in the introduction is essential.

When writing your content, include your SEO keyword within the first 100 words.

Tips: Google is changing the way it ranks content, and many people have experienced this during the Google Helpful content update.

Many articles rank on the first page without having the Keyword within 100 words.

Many SEOs suggest the focus keyword should be within the first 200 words.

But what is so important is the quality of the content. You might have also heard about E-E-A-T, which is crucial to search engine ranking.

E-E-A-T means Experience, Expertise, Authoritativeness and Trustworthiness.

It may not be the ranking factor, but Google prefers content with strong E-E-A-T.

Body Text

The body text is the main content of your page, and you need to include the SEO keywords where applicable without diluting the content using keyword stuffing.

The best practice is to include the Keyword at the beginning of the body text, within the first 100 words, as I said earlier.

Not only that, you also need to add other related keywords within the body of the content.

Tips for using SEO keywords in your content

Include the focus SEO keywords in the content
Add other related keywords aside from primary keywords
Avoid keywords stuffing
Using keyword variation and synonyms
Make sure your content and keywords blend and look natural.
Make sure the content is quality and provides value for readers
Write for humans and not for search engines

Sub Headings

Another place you can add keywords is sub-headings of your content if possible.

You may not use the focus keywords, but other related keywords are a good option.

Some main sub-headings are HI, H2, H3, H4 and H5.

Most important among them are: H1, H2 and H3

Using these sub-headings will help you format your content and improve the SEO of your website.

Meta Description

The meta description gives users the summary of a web page and convinces them that the page is what they are looking for.

A website page’s meta description is what users will see in the search results describing the particular page.

Including SEO keywords in the Meta description is essential.

Tips: In most cases, Google decides which Meta description to show in search results. It may be the one you wrote or the search engine auto-generated from the content.

So, there is no guarantee that Google and other search engines will show the exact Meta description you wrote for the web page.

Tips to Write SEO-friendly Mata Description

The Mata Description should not be a sentence format
Don’t write similar descriptions on every page of your website
Add relevant information about the content
Include SEO keywords or phrases

Image ALT Text

Alt text explains how the image relates to the content of a webpage.

Image alt text is essential in SEO for accessibility, user experience and image traffic.

When posting your content on our website, optimise your image for SEO and drive traffic to your website.

How to add Alt Text Your Images.

The first thing to do is to save the image with your SEO keywords, either on your Laptop or Desktop.

For example, if your focus keywords is Best SEO Tools In 2024. Your Image Alt test may be the best SEO tool.

Alternatively, your Image Alt text can be the title of the post.

Tips: Don’t forget to save your images with related keywords or phrases, but don’t overdo it.

If you upload more images, use the right words or phrases to describe the image. Save the image on your system using the relevant keywords before adding them to your website.

Use Keywords In anchor Text (Internal Linking)

Another way to insert SEO keywords into your website is through anchor text.

What is Anchor Text?

Anchor Text is described as clickable text in a hyperlink.

For example, you have the article: 10 Ways to Optimise Your Content for SEO.

Then, you now just completed content with the title: Best SEO Tools In 2024.

You can interlink the new article with the old one using the Anchor Text (SEO Tools)

The internal links connect two pages on your website and can improve the ranking of website pages.

The anchor text helps visitors click on the link, while search engines use it to determine the relevant keywords to the linked page.

You can use anchor text to link pages within your website with keywords or phrases related to the content.

Tips:

Make sure to link to the relevant content
Only link to content that provides value to the readers
It is crucial to vary your anchor text and make them look natural
Link to the top content on your website
When using SEO keywords as anchor text, it is essential not to use the primary keywords of the main content.
Don’t link to another website using your SEO keywords.

How Many Keywords Should You Use on a website page?

There is no specific number of keywords to use within content. The number of SEO keywords to use depends on the content.

Many SEO experts suggest using your primary keywords 4 to 6 times in a 1000-word post.

There is no evidence that shows that ranking is based on the number of keywords used within the content. It is just a suggestion.

Conclusion: How To Add SEO Keywords On Your Website

Only add 5 to 10 keywords per article on your website ( both primary, secondary and other related keywords)
Add SEO keyword to website Meta Description, Meta Title Tag, Image Alt Test and Page URLs
Use keywords in Hi Header, Sub-headers ( H2 and H3) and Body Text.
Include keywords in the first and last paragraph, if possible, within the first 100 words.
Save your Image using SEO keywords and optimised for Image Alt Test
Avoid keywords stuffing

Including keywords in your website content is great, but what matters most is the quality of the content.Let your website content provide value to the readers.

Adding keywords to content for SEO is not enough to rank on Google and other search engines.

There are many other Google ranking factors that can help your website rank higher on search engines.

However, following this guide will help you optimise your website for search engines.

I think we covered everything you want to know about adding SEO keywords to your website and pages.

If you have any questions or have anything to add about using keywords on your website, let me know from your comments.

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Oyundoyin Anthony

Oyundoyin Anthony is a blogger who offers helpful contents to people and recommend different products for their needs. He enjoys helping people to achieve success in their business.
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