Instagram Statistics Marketers Need To Know In 2024

Instagram Statistics Marketers Need To Know In 2024

We have compiled the latest Instagram statistics to improve your Instagram marketing strategies and show you how you can incorporate the data to improve your advertising results.

With the data, you can improve your Instagram engagement, reach a large audience tailored to your market and gain more advertising insights.

It is crucial to stay current and get much more on Instagram stats.

There are many questions about Instagram stats, and in this post, we will delve into Instagram statistics and answer most of the questions, such as:

How many people will be using Instagram in 2024? Is Instagram still worth it? Etc.

Below are the latest Instagram stats for 2024 based on research, findings, etc

What we will cover in this post are:

Instagram stats provide crucial insights to marketers and anyone who wants to know more about Instagram data.

General Instagram Statistics

1. Instagram has over 2 billion users globally. The platform goes beyond just sharing photos.

2. Instagram is the world’s fourth-largest social media network, with over 2 billion active users and over 500 million daily active users.

3. Instagram is in the number 4 position among the most visited websites globally.

4. Instagram has a 330,0000 search volume and 10th position in the most searched terms on Google.

5. Statistics show that 20.3% of internet users use Instagram.

6. Of the 5.06 billion mobile internet users, 35.7% access Instagram monthly. This number exceeds the population of European and North American countries.

7. People spend around 29.7 minutes a day on Instagram.

8. India has the most active Instagram users, approximately 229.5 million, second by the United States with 143.35 million.

9. Out of 4.95 billion social media active users, 40.4% access Instagram regularly.

10.35.72% of 5.6 billion mobile phone active users access Instagram.

11. Of the 8.6 billion world’s population, 24.8% use Instagram.

Instagram Active User Statistics

12. Most Instagram users use the app and other social media platforms like Facebook, YouTube and TikTok.

13. Users spend around 12 hours per month on Instagram worldwide

14. The daily Time users spend is approximately 30 minutes.

 15. Instagram’s active monthly users are equivalent to the North American and EU population.

16.30.94% of the 4.46 billion global internet users use Instagram

17. 40% of Instagram users post stories every day

18. 70% of users watch Instagram story daily

19. Approximately 71% of the content is photo posts

Instagram demographics Statistics

20. The United States is the second largest Instagram user, with over 133 million audiences globally.

21. Globally, 49.7% of Instagram users are female, and 50.3% are male.

22. In the United States, female users make up 56% of the population, while 44% are male.

23. There are more male than female users on Instagram

24. Instagram is the most popular social media platform among younger audiences.

25. Instagram’s largest demographic is the 18-34 age group, with 1% of total users.

26. 87% of users live outside the US

Instagram engagement Statistics

We all know that engagement plays a significant role on Instagram. It also shows how the Instagram post resonates with the audience.

27. Stats reveal that approximately 4.2 billion likes are registered on Instagram daily.

28. Instagram has a 0.71% engagement rate for all types of posts, 1.23% for Reels, 0.59% for photos and 1.26 for carousel posts.

29. Sunday posts have 6.4% more engagements than any other day.

30. Photos with faces perform 38% better than those without faces

31. Users are more actively engaged with content at 8. pm at night

32. Videos perform better than other types of Instagram content.

Instagram advertising Statistics

Instagram is among the best platforms to market and advertise your products and services.

You can start today if you have yet to market your brand on Instagram.

Below are a few Instagram stats to help you and provide more insight into Instagram marketing.

33. Instagram Ads are growing.

 According to recent data, the platform offers an increase in ad reach.

It shows a 12.2% increase in ad reach. The platform is for marketers and brands to advertise their products.

34. In-feed Ads generate more ad revenue.

According to a report from Obelo, Instagram ad revenue reached $50.5 billion in 2023. Instagram stories ads generate up to 26.7% of the revenue.

In 2024, the Instagram ad revenue was projected to reach $59.6 billion.

Instagram Statistics

35. Feed Ads Get a higher Click through Rate (CTR) than story ads

The performance of the in-feed ads is based on its high click-through rate.

Another report states that the CTR for feed ads range from 0.22% and 0.88%, while the stores’ ads is between 0.33% and 0.54%

The performance may base on different factors, but the in-feed ads have high potential to drive more clicks but conversion is the most important factors one need to consider.

So, experiment and see which ads type performs better regarding clicks and conversions.

36. The Average Cost-per-click is $0.001-$0.25

The data below compares Instagram ads with other platform, such as Facebook.

37. Brands are getting an average conversion rate of 1%

The average conversion rate of top brands ads on Instagram was 1%..And the conversion rate is not based on the number of followers.

Brands with fewer followers, say 10k, are getting more conversions, and brands with 100k to 500k followers boasted conversions of 1.3%.

It shows that the number of followings does not correlate with the Instagram ad conversions.

Research shows that brands with small followings have a higher conversion rate than brands with 1M followers.

Instagram stats

Instagram influencer Statistics

Instagram platform is the palace of influential marketers, and it is no wonder why the term Influential marketing started from Instagram.

And this is the main reason many brands and small businesses use the platform for influential marketing campaigns.

Let’s quickly look at some of Instagram’s influential marketing stats.

38. Instagram is the #1 platform for influencer marketing

There is no doubt that Instagram is the most used platform for influencer marketing, and the latest stats reveal that 80.8% of marketers plan to use the platform for influencer marketing this year.

Instagram is a great place to start if you want to add influencer marketing to your traffic source.

39. 66.39% of Instagram Influencers are Nano

According to Statista, 66.39% of Instagram influencers are nano, and have between 1,000-10,000 followers.

It also reveals that the second most popular group of influencers is micro-influencers with 27.73% of Instagram accounts.

This provides more opportunities for brands to find the perfect influencer for their brand marketing to attract the right audience and get more engagement.

Instagram Stories & Reels statistics

As we all know, Instagram offer different types of content, from stories to reels etc

Let’s find out about the Instagram stories and reel statistics to guide you in your Instagram advertising strategies.

40. The Instagram story rate is increasing.

The Instagram story rate is rising again compared to the previous year.  RivaIQ study stated that most of the smaller brands with low followings are experiencing an increase rate of 35%.

Many Instagram users prefer short narrative stories, the most popular narrative-type stories.

35% of users or consumers prefer these stories with a mix of videos,  photos and text.

Research also shows that stories with polls are getting more attention among narrative-type stories.

If you’re using Instagram for your marketing, this will give you ideas on engaging your audience.

Instagram stories
Source: Hubspot

42. Instagram Reels have the highest reach rate.

When it comes to Instagram content types, reels are the king. And it has proved itself as it continued to get highest reach rate.

According to social insider research, Reels are getting an average reach rate of 30.8%.

It has a 2x reach rate compared to other content formats, and reel impressions are also increasing compared to other content types.

In addition, data has revealed that Reels has had a slight increase in reach compared to other content before.

engagement-by-post-type

Average Time Spent on Instagram per day.

According to a recent estimation, Instagram users globally on Android devices spend an average of 29.7 minutes daily.

43. The Average Time spent on Instagram in the US across all devices is 33.4 minutes among those ages 18+

When compared to other platforms like TikTok, YouTube and X, the average time is behind these platforms.

Below is the average Time spent per day by users in the US:

PlatformsAverage Time Spent Per Day
TikTok53.8 minutes
YouTube48.7 minutes
X (Twitter)34.1 minutes
Instagram33.1 munites
Snapchat30 minutes
Facebook30.9 munites
Reddit24.1 minutes

Best Time to post on Instagram

If Instagram is one of your favourite platforms to drive traffic to your products and services, you may need to pay more attention to these stats to guide you and reach more audiences.

44, The Best Time to post on the Instagram platform is between 8:00 and 1:00 pm.

Knowing that the days you post may alter your engagement is crucial.

45. According to the stats, the best days to post on Instagram are Tuesday at 9:00 a.m. and Friday from 9:00 a.m. to 11:00 a.m.

46. Time for Daily Instagram Posting

Monday: 10:00 am-12:00 noon

Tuesday: 9:00-1:00pm

Wednesday: 10:00 am -1:00pm

Thursday: 9:00am-11:00 pm

Friday: 9:00 am-11:00am

 Saturday: 9:00 am – 10 am

Sunday: 8:00 – 11: am

NOTE that time zones are not the same. You can check your Instagram Insight tool, available for all professional users in the app.

The insight will show you the Time you have the most engagement so you can plan your posts around that Time.

Instagram Users by Country

India has the most active user accounts, with 358.55 million, followed by the United States, with 158.45 million. Brazil has 122.9 million, Indonesia 104.8 million, and Turkey reached 56.7 million.

iNSTAGRAM BY COUNTRY
Source Backlinko

Instagram Ranked 4th: Most Used Social Media Platforms

47 Instagram is ranked fourth among the top-rated social media platforms worldwide. More than 2 billion users use the app every month.

Among the top 5 ranked social media, Facebook owns 4 ( Facebook, Instagram, WhatsApp and Messenger.

More resources

Sproutsocial.com

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  • Oyundoyin Anthony

    Oyundoyin Anthony is a blogger who offers helpful contents to people and recommend different products for their needs. He enjoys helping people to achieve success in their business.

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