Semrush Pricing (2026): Which Plan Is Best For You?

Welcome to Semrush Unify SEO + AI Search Pricing 2026.

Semrush starts at $136.95/month for the SEO plan (or $117.33/month billed annually), and SEO + AI Search starts at $199.95/month (or $165.17/month billed annually); the free tier starts at $0/month.

This is new Semrush pricing, including new features in each plan.

Semrush offers a 17% discount for annual subscriptions.

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The main difference between the SEO plan and the SEO + AI Search is that the SEO plan doesn’t come with AI visibility tracking features.

If you’re a beginner looking for an SEO tool for keyword research, competitor analysis, and rank tracking, the SEO plan may be the best option for you.

For a small team looking to combine an SEO tool with AI search, the Starter plan is a great deal.

For growing agencies and teams managing multiple websites and needing historical SEO data, Pro+ (SEO + AI Search) is a better choice.

For agencies and organizations scaling SEO and AI visibility, needing API access, automation, and deeper insights, Advanced (SEO + AI Search) is a perfect plan.

This Semrush pricing guide breaks down costs, hidden add-on fees, and feature thresholds across all plans to choose the best tier for your budget and SEO strategy.

Semrush (SEO + AI Search) Pricing at a Glance

Before diving into detailed feature limits, here is the current Semrush pricing matrix for SEO Classic and Semrush One:

Semrush Free Trial: Offers a free 7-day trial for the Pro, Guru, and Semrush One Starter tiers.

NOTE: SEMrush has phased out some of their old pricing plans and merged everything, so it has five main plans: Free, SEO, Starter, Pro+, and Advanced.

The Semrush SEO Classic has three pricing plans: Pro, Guru, and Business has been removed. The historical data feature in the Guru plan is now found in the Semrush Pro+ + AI Search.

The Semrush One plan, which combined SEO and AI visibility features, has also been removed and replaced with Starter (SEO + AI Search), Pro+ (SEO + AI Search), and Advanced (SEO + AI Search).

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Which Semrush plan is best for you?

In case you’re in a hurry, here is the quick summary of Semrush pricing:

Pick SEO ($139.95/month) if you’re a blogger, a freelancer, or run a small business with 5 websites. It offers the best features, such as a keyword research tool, competitor analysis, domain overview, site audits, etc.

Choose Starter (SEO+ AI Search) ($199.95/month) if you are a small team or agency managing up to 5 client websites and want to get access to AI visibility features to track brand performance across most of the AI models.

Pick Semrush Pro+ (SEO + AI Search) (299/month) if you are growing a team or agency and want to get access to historical data and combine traditional SEO with Generative Engine Optimization (GEO).

The Pro+ is designed for brands that manage up to 15 websites, need content optimization tools and multi-location tracking, and much more.

Choose Advanced + AI Search ($499.95/month) only if you run a large agency or manage up to 40 websites, getting access to API, SEO share of voice, etc

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New Semrush Pricing Plans 2026

Ranking only on Google is no longer enough; your brand needs to be cited as a source by AI models such as ChatGPT, Gemini, and Perplexity.

With Semrush’s new pricing plans, you can choose a plan that fits your business and budget.

If you subscribe to the SEO plan, which costs $139.95, and the AI toolkit, $99, you’ll end up with $239/month.

The Semrush One Starter plan only costs $199/month for both tools, with a $40 discount.

Semrush Free Plan: $0/month

You can try the platform, even with no credit card required.

Here is what is included in the free plan:

• One demo project
• 10 reports daily across all crucial tools
• Support Center
• Basic Onboarding

Semrush now offers a free plan to test the Semrush features before upgrading to the paid plan.

Semrush SEO Plan $139/month

The SEO plan is best for freelancers and small business owners looking for an SEO tool to grow their online visibility.

You get access to complete SEO tools to perform keyword research, do competitor analysis, and track up to 500 keywords daily.

What makes the SEO plan best is that you can manage up to 5 websites.

Another feature I like is the site audit. You can audit your website and identify any technical SEO errors and get recommendations to fix them.

Whether you’re managing your websites or client sites, you can track your keyword position and know which keywords are moving up or down.

The downside of the SEO plan is the AI search features.

What’s inside the SEO plan:

• Monitor 5 websites
• Track up to 500 keywords daily.
• Basic keyword research
• Competitor analysis
• Tracking Position
• Site Audit

Semrush Starter (SEO + AI Search): $199/month.

With a yearly subscription, you save 17%.

The Semrush Starter plan is priced at $199/month or $165.17/month when billed annually, and you get access to some core features.

The starter plan is best for small teams who need SEO and AI visibility tools for research, analysis, and tracking brand performance across AI models.

It includes everything in the SEO plan, plus:

• Monitor 5 websites
• Daily 500 keyword tracking
• Keyword research & optimization tools
• Competitor analysis and insights tools
• MCP access
• For AI Visibility:
• Track 50 prompts daily.
• 1 domain for brand performance in AI
• 300 AI visibility reports
• per day
• AI-ready Site Audit

AI Visibility Tool: helps you understand how your brand is performing across all AI search platforms like Google Gemini, Perplexity, ChatGPT, etc.

Prompt Tracking: Track which prompts drive people to your page or a competitor’s website in all AI tools. You can track up to 50 prompts daily, which may be enough for small business owners.

Visibility Reports: Access up to 300 AI visibility reports per day. This will help you to know how your brand is performing against your competitors.

AI-ready Site Audit: Audit your site with AI. You don’t need to do it manually like traditional SEO.

Traditional SEO: The Semrush one combines AI visibility and SEO tools to help you position your brand as an authority, rank on the first page, and get cited by AI engines.

Keyword research tool: Perform keyword research to uncover low-competition keywords to rank fast.

Competitor Analysis: See how your competitors get traffic and which keywords they rank for to fill the gap and outperform them.

This is the best option if you’re a blogger or small business owner who wants to start implementing AI traffic and get ahead of the AI search model.

Semrush Pro+(SEO + AI Search): $299/month

It costs $299/month and $248.17/month when billed yearly.

The Pro (SEO + AI Search) plan is designed for growing teams and agencies to scale their SEO and AI visibility across multiple websites, locations, and markets.

The plan includes:

• All Starter features plus:
• Monitor 15 websites.
• Track 1,500 keywords daily.
• Historical SEO data
• Content optimization
• Keyword cannibalization tool
• Tracking multi-location/device
• AI Visibility:
• Track 100 prompts per day

You can monitor 15 websites and track up to 1,500 keywords daily.

If you’re running a website with more pages, this plan will be the best option.

Access to historical data. As an SEO professional, it is crucial to have access to historical data of your websites or clients’ sites.

It also includes content optimization, no more guesswork, ranking fast on search engines, and getting mentioned across all LLM models.

Get recommendations on how to rank your content and improve its AI visibility.

With Pro+. You can track performance on any device with multi-location capabilities. See where traffic is coming to your site.

AI traffic is increasing, and data shows that AI traffic is converting better than search engines.

Tracking 100 prompts daily is a better way to see how your brand is performing and which prompts are sending you more visitors.

Not only that, but you find out how your competitor’s brand is getting cited and where your brand is missing.

This plan is best for growing websites and agencies. It comes with 100 prompts daily to track how AI models cite your brand or your competitors.

Semrush Advanced (SEO + AI Search): $549/month

The Semrush Advanced plan costs $549/month and $455.67 when billed annually.

The advanced + AI search isn’t for everyone.

It designed for organizations and agencies that need an SEO and AI visibility tool with deeper insights, API access, and automation for advanced research.

This plan includes:

• All Pro+ features plus
• 40 websites
• Track 5,000 keywords daily.
• SEO share of voice
• API data integration
• AI Visibility:
• Track 200 prompts daily

Now that you know what’s included in each of the plans, the one you choose depends on your business and budget.

It combines an SEO business plan and an AI visibility toolkit. It comes with up to 40 projects and an expanded API.

This plan is best for large agencies managing share of voice for clients.

Inside the AI Visibility Toolkit

When you choose one of the Semrush One plans, you unlock the AI search audit tool to analyze the following:

Brand Mentions in LLM Platforms: See how often AI tools like ChatGPT or Google Gemini cite your site as a source.

Sentiment Analysis: Know how AI search engines view your brand as positive or negative.

Narrative Drivers: Identify the specific keywords that help AI models to recommend you or your competitors.

If your strategy involves your brand appearing in AI-generated answers or responses, Semrush Starter is a cost-effective way to get the data you need to grow your brand.

Pro Tip: Start a free trial to test all its features.

Alternatively, if you’re a blogger, you can use the GEO WordPress plugin to optimize your content for AI visibility. The first GEO plugin is GEO Optimizer. Read my GEO Optimizer review to learn more.

You can find more information on the best GEO tools for generative engine optimization to ensure your brand is cited as the source across LLM models.

SEMrush Add-on

Here are some Semrush add-on you may need to know.

Additional Users

Adding extra user to your account start at $45/month

You can add colleagues to collaborate across shared projects. This helps keep your account secure with individual logins

Lead Generation at $90/month

If you’re using the Lead Generation plan and want to add more users to your account, the price start at $90 per month.

You can brand your profile on the Semrush Agency Partners platform and also get a verified badge for your marketing channels.

Base Report at $10/month

Looking for more reports and data from over 20 Semrush tools?

It only costs an extra $10 per month to integrate with Google Analytics and Search Console.

Great to schedule your PDF report monthly/weekly/daily

Pro Report costs $20/month

Want more Pro Reports? You can get it for $20/month.

This includes all Base Report features plus over 20 external integrations, delivered to you at a specific time.

The reports come with branding, white-labeling, and AI-generated summaries through a share link.

Semrush vs. Competitors: Pricing Comparison

If you want to look beyond the Semrush SEO tool, you may also want to check Moz and Ahrefs.

Although the pricing may look similar, the value they offer for each plan may vary depending on your business workflow.

Semrush vs. Ahrefs

For years, these SEO tools have been fighting for the lead. In 2026, the differences seem clear, as many SEO professionals describe Ahrefs as best for analysts, while Semrush is for marketers.

Pricing:

The Ahrefs price starts at $129/month for the Lite plan, while Semrush starts at $139.95 per month for the Pro plan.

Ahrefs uses a credit-based system. If you subscribe to a power user plan, you may need to upgrade to a higher plan if you hit limits for getting reports, whereas Semrush offers a daily limit of 3,000 reports per day on the Pro plan.

Another alternative is the SE Ranking AI SEO tool. Best for anyone looking for AI SEO tool for SEO and AI visibility.

Semrush vs. Moz

Moz has existed before Semrush and Ahrefs. Moz is now a better alternative to both tools, and the most affordable for small businesses.

Moz pricing starts at $49 to $299 per month.

What I like about Moz is that it has a low price for beginners who can’t afford to pay a hundred bucks for an SEO tool.

But its features are limited.

Like Semrush, Moz also has local SEO tools and a page-crawl limit of 400,000 pages on the standard plan, which costs $99 per month.

What makes a big difference is that the Moz keyword database is significantly smaller compared to Semrush.

So, I recommend Semrush for most bloggers, marketers, and SEO professionals.

Read SE Ranking vs Moz for a more in-depth understanding of how they work.

2026 Comparison Table: At a Glance

I recommend Semrush if you want an SEO tool that combines AI search visibility, social media, and PPC in one place.

If you’re looking for an affordable SEO tool for the best keyword research and content optimization, you may want to check Keysearch too;l..

How to Choose the Right Semrush Plan

The best way to choose the Semrush plan that fits your business is to consider your budget and the reports you need.

If you don’t have money to invest, the free Pro plan may be the best option to get started.

Once you need reports or want to track keywords and access data, you can upgrade to Guru or the business plan.

Solopreneurs and Bloggers

For solopreneurs and bloggers, the Semrush SEO plan is enough to get started.

You can track up to 500 keywords and up to 5 projects, and the features are enough for your SEO journey.

But if you have a small site with 100 or fewer pages, the free plan may be a better option.

You can still do keyword research, check domain overview, and track keywords with limited reports.

Small Business Owners

As a business owner who wants more advanced features and wants to gain AI visibility, I will recommend Semrush Starter + AI Search

Semrush Starter is best for you if;

• You manage 6 business websites
• AI visibility insights
• Competitor analysis
• In-depth Keyword research

But if you manage more than 5 websites, you may want to consider the Pro+ plan.

With the Pro+ plan, you can:

• Manage up to 15 websites
• Access to historical data
• Access to content marketing tools
• Crawl up to 3,000 pages per month
• Access to reports and insights to improve and optimize your content.

Agencies

Are you running an SEO agency and need all-in-one marketing tools to help your clients with advanced data and insights?

Semrush’s Pro+ plan is your best plan.

Both lower plans have a limit that may affect your agency if you have many clients.

However, if your agency only has a few clients, the Starter plan will be fine, and you can upgrade later to the Pro+ plan.

For organization and large teams, Advanced + AI Search may be a better option.

Still not sure where to start?

Start with the Semrush free trial to learn more about its features.

With a free trial, you get access to all premium features for data and insights to start growing your business or agency.

If you’re a beginner in SEO, you can learn about SEO in content writing to help you write content that ranks on Google and is cited across AI engines.

You may also want to check the list of the best AI marketing tools for your business.

To learn more about Semrush, read Semrush Review.

Semrush Pricing FAQs (2026)

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