SemRush Pricing (2026): Which Plan Is Best For You?

Semrush pricing ranges from $139.95 for the entry-level Pro plan to $499.96 for the Business plan (SEO Classic) and from $199 for the Starter plan to $599 for the Advanced plan (Semrush One).

Each plan comes with a 17% discount for annual billing.

TL;DR

• Cheapest Plan: SEO Classic Pro ($139.95/month or $117.33/month annually)
• Best Value for AI Visibility: Semrush One Starter ($199/month)
• Free Trial: A 7-day standard trial on Pro, Guru, and Semrush One tiers.

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Semrush offers two different products: the SEO Classic Plans (Pro, Guru, Business) for traditional search optimization and the Semrush One Plans (Starter, Pro+, Advanced), which combine SEO tools with the AI Visibility Toolkit for Generative Engine Optimization (GEO).

Whether you are a freelancer or marketer deciding between Pro ($139.95/month) and Guru ($249.95/month), or an agency that prefers Semrush One ($199/month) to track brand mentions and citations across LLM models like ChatGPT, Gemini, and Perplexity.

Choosing the wrong tier can lead to missing some crucial features like historical data and overpaying for unused limits.

This Semrush pricing guide breaks down costs, hidden add-on fees, and feature thresholds across all plans to choose the best tier based on your budget and SEO strategy.

2026 Semrush Pricing at a Glance

Before diving into detailed feature limits, here is the current Semrush pricing matrix for SEO Classic and Semrush One:

Semrush Free Trial: It offers a free 7-day trial on Pro, Guru, and Semrush One Starter tiers.

Semrush Add-On: Additional user seats range from $45/month (Pro/Starter) to $100/month (Business/Advanced).

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SEO Classic vs. Semrush One: Which Version Should You Choose?

One of the main challenges when buying Semrush is choosing between the SEO Classic tools and the Semrush One.

While SEO Classic focuses on traditional SEO (Google rankings, keyword research, backlink analyses, and site audits), Semrush One combines full traditional SEO functionality with the AI Visibility Toolkit.

Combined vs. Standalone: How Much Can You Save?

If you’re on a traditional SEO plan and want to track your visibility inside AI answer engines later, you can buy the AI Visibility Toolkit as a standalone add-on at $99/month.

But purchasing the Semrush One plan saves you money on monthly subscriptions.

Here is how the cost stacking breaks down:

Key Differences at a Glance

Choose SEO Classic if you only need traditional SEO tools and local clients and do not focus on Generative Engine Optimization (GEO).

Choose Semrush One if you run an agency, have a team, content publication, or e-commerce store that needs to track prompt, sentiment analysis, and source citations across major AI systems (ChatGPT, Gemini, and Perplexity) and traditional Google rankings.

Which Semrush plan is best for you?

In case you’re in a hurry, here is the quick summary on Semrush pricing:

Pick Pro ($139.95/month) if you’re a blogger, a freelancer, or run a small business with 5 websites. It offers the best features, such as a keyword research tool, competitor analysis, domain overview, site audits, etc.

Choose Guru ($249.95/month) if you are an agency managing client websites or a content marketer.

This is the best for your business because it includes Historical Data and a content marketing toolkit to improve your marketing strategy

Pick Semrush One ($199/month) if your goal is to combine traditional SEO with Generative Engine Optimization (GEO).

The Semrush One is designed for brands that want to appear and track their visibility inside AI search engines like Google AI overview, Gemini, ChatGPT, Perplexity, etc.

Choose Business ($499.95/month) only if you run a large agency or enterprise that requires API access

Semrush Pricing Plans Comparison

Here is the monthly costs and core limits across the popular plans:

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Semrush One Pricing

Ranking only on Google is no longer enough; your brand needs to be cited as a source by AI models such as ChatGPT, Gemini, and Perplexity.

With the introduction of the Semrush One tool, it combines both classic SEO tools with the AI visibility toolkit and comes with a monthly plan.

If you subscribe to the SEO Pro plan, which costs $140, and the AI toolkit, $99, you’ll end up with $239/month.

The Semrush One Starter plan only costs $199/month for both tools, giving you a $40 discount every month.

Semrush One Starter: $199/month.

With a yearly subscription, you save 17%.

The Semrush One Starter plan is entry-level. At $199/month or $165.17/month when billed annually, you get access to some core features.

The plan includes everything in the SEO Pro plan + AI Visibility toolkit.

AI Visibility Tool: helps you understand how your brand is performing across all AI search platforms like Google Gemini, Perplexity, ChatGPT, etc.

Prompt Tracking: Track which prompts drive people to your page or a competitor’s website in all AI tools. You can track up to 50 prompts daily, which may be enough for small business owners.

Visibility Reports: Access up to 300 AI visibility reports per day. This will help you to know how your brand is performing against your competitors.

AI-ready Site Audit: Audit your site with AI. You don’t need to do it manually like traditional SEO.

Traditional SEO: The Semrush one combines AI visibility and SEO tools to help you position your brand as an authority rank on the first page and get cited by AI engines.

Keyword research tool: Perform keyword research to uncover low-competition keywords to rank fast.

Competitor Analysis: See how your competitors to get traffic and keywords they rank for to fill the gap and outperform them.

This is the best option if you’re a blogger or niche site owner who wants to start implementing AI traffic and get ahead of the AI search model.

Semrush One Pro+: $299/month

It costs $299/month and $248.17/month when billed yearly.

Semrush Pro+ includes all the starter plan features plus more resources.

You can monitor 15 websites and track up to 1,500 keywords daily.

If you’re running a website with more pages, this plan will be the best option.

Access to historical data. As an SEO professional, it is crucial to have access to historical data of your websites or clients’ sites.

It also includes content optimization, no more guesswork, ranking fast on search engines, and get mentioned across all LLM models.

Get recommendations on how to rank your content and improve its AI visibility.

With Pro+. You can track performance on any device with multi-location capabilities. See where traffic is coming to your site.

AI traffic is increasing, and data shows that AI traffic is converting better than the search engines.

Tracking 100 prompts daily is a better way to see how your brand is performing and which prompts are sending you more visitors.

Not only that, but you find out how your competitor’s brand is getting cited, and your brand is missing.

This plan is best for growing websites and agencies. It comes with 100 prompts daily to track how AI models cite your brand or your competitors.

Semrush One Advanced: $549/month

The Semrush Advanced plan costs $549/month and $455.67 when billed annually.

It combines an SEO business plan and an AI visibility toolkit. It comes with up to 40 projects and an expanded API.

This plan is best for large agencies managing share of voice for clients.

Inside the AI Visibility Toolkit

When you choose one of the Semrush One plans; you unlock the AI search audit tool to analyze the following:

Brand Mentions in LLM Platforms: See how often AI tools like ChatGPT or Google Gemini cite your site as a source.

Sentiment Analysis: Know how AI search engines’ view about your brand as positive or negative.

Narrative Drivers: Identify the specific keywords that help AI models to recommend you or your competitors.

If your strategy involves your brand appearing in AI-generated answers or responses, Semrush One Starter is a cost-effective way to get the data you need to grow your brand.

Pro Tip: Start a free trial to test all its features.

Alternatively, if you’re a blogger, you can use the GEO WordPress plugin to optimize your content for AI visibility. The first GEO plugin is GEO Optimizer. Read my GEO Optimizer review to learn more.

You can find more information on the best GEO tools for generative engine optimisation to ensure your brand is cited as the source across LLM models

SemRush SEO Classic Plans

The AI-focused tiers are getting more popular, and the SEO Classic remains the gold standard for traditional SEO

Semrush offers four main toolkit subscription plans.

• Semrush Pro starts at $139.95 per month. Best for bloggers and freelancers.
• Semrush Guru starts at $249.95 per month. Best for small agencies and small business owners.
• Semrush Business: Starts at $499.95 per month. Best for large agencies and enterprises.

Pricing Plans

Aside from these core plans, SEMrush also has other tools in their app center, where you can choose other tools based on your specialization, like social media tools, and if you’re a local marketer, you can choose a local SEO tool.

Semrush Pro: The Beginner’s Tool

The entry price is $139.95/month. It gives you full access to Semrush’s keyword research, backlink analyses, competitor analyses, and site audit tool.

You can track up to 500 keywords and run 5 projects to monitor five separate domains simultaneously.

For technical SEO, with the Pro plan, you can crawl 100,000 pages and identify SEO issues.

You get access to an audit tool for technical errors, such as broken links or slow-loading pages.

One main disadvantage of the Pro plan is that it doesn’t come with historical data.

You can only see how a site is performing now, not its performance three years ago.

I like using the competitor’s backlink analysis to find where my competitors are getting backlinks.

Tracking 500 keywords for position, 3,000 reports per day, and 10,000 results per report

Pro Plan Limit

• Up to 5 projects
• 500 Keyword tracking
• 10,000 results per reports
• 500 keywords metrics
• 5,000 daily reports
• 30 scheduled PDF reports
• Crawl up to 100,000 pages
• 800 SEO ideas per month

Semrush Guru: Advanced Features for Business

The Guru plan costs $249.95/month. This plan suits professional SEOs, small agencies, and serious bloggers.

I personally recommend the Guru plan for anyone who wants to unlock the content marketing toolkit to scale their business in 2026.

It comes with historical data. If you want to analyze your website or a competitor’s traffic and keyword rankings back to 2013.

I like the SEO Writing Assistant; it provides a WordPress plugin or Google Docs to help you optimise your content for a higher ranking

Get cannibalization reports about two blog posts with the same keywords.

With the Guru plan, you can track up to 1,500 keywords compared to the Pro plan, which comes with just 500 keyword tracking.

Guru Plan Limit

• Up to 15 projects
• 1,500 Keyword tracking
• 30,000 results per reports
• 1000 keywords metrics
• 5,000 daily reports
• 50 scheduled PDF reports
• Crawl up to 300,000 pages
• 800 SEO ideas per month

Semrush Business: For Enterprise Scaling

The Semrush Business plan starts at $499.95 per month, perfect for large agencies and e-commerce brands, with advanced features and access to data and insights.

If you manage more than 25 clients or a marketing team, you need the business plan.

One main advanced feature I like is Share of Voice (SoV). It is a metric that tells you the market attention you own compared to your competitors

Get access to the Semrush API to pull data into your own custom apps for seamless workflow.

You can also customize the features to provide more actionable data and extended reporting.

Like Guru, you can track up to 5,000 keywords, which is enough to monitor the variation of your keywords’ terms.

Site Audit: You can audit websites to identify technical SEO errors, broken links, and how to fix them

Business Plan Limit

• Up to 40 projects
• 5,000 Keyword tracking
• 50,000 results per reports
• 5,000 keywords metrics
• 10,000 daily reports
• 50 scheduled PDF reports
• Crawl up to 1,000,000 pages per month
• 2000 SEO ideas per month

Comparing Pro vs. Guru vs. Business

SEMrush AI Visibility Toolkit Pricing

Now let’s look at the Semrush visibility toolkit pricing and see how it can help you grow your brand.

The Semrush visibility tool costs $99 per month. This plan doesn’t include classic SEO tools, and if you want to explore both the AI search tool and SEO, I advise joining Semrush One.

At $99/month, it is a deal for bloggers, marketers, and small businesses that want to monitor how their brand and competitors are performing across AI search platforms like ChatGPT and Gemini.

Key Features:

Visibility Overview: Check your brand visibility score, and see when your brand appears and is cited in any AI-generated responses. See which prompts help your competitors get more AI traffic.

Competitor Research: See how AI search engines position your competitors’ brands compared to your own. Use this report to identify visibility gaps and find the exact prompts and topics that help their brand stand out, but you disappear.

Brand Performance: It covers one domain for brand analysis. See how LLM models perceive your brand against competitors.

Prompt Tracking: Track up to 25 prompts daily across all major AI search engines.

You can increase the number of prompts by subscribing to the SEO tool plan or purchasing an add-on

Learn about the best SEO automation software tools to automate most of your tasks and improve your workflow.

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Semrush Add-ons: Costs & Limits

While Semrush base plans start at $139.95/month, the entry-level cost does not reflect what an agency or team pays.

And the primary drivers are Semrush’s single-user limit, seat add-on pricing, and standalone feature toolkits.

Extra User Seat Pricing

Every Semrush subscription includes access for only one user seat. It triggers a security session to block any multiple team members from logging in simultaneously using shared credentials.

To grant team access, you need to buy extra user seats, and the price varies depending on your base plan.

Semrush vs. Competitors: Pricing Comparison

If you want to look beyond the Semrush SEO tool, you may also want to check Moz and Ahrefs.

Although the pricing may look similar, the value they offer for each plan may vary depending on your business workflow.

Semrush vs. Ahrefs

For years, these SEO tools have been fighting for the lead. In 2026, the differences seem clear, as many SEO professionals describe Ahrefs as best for analysts, while Semrush is for marketers.

Pricing:

The Ahrefs price starts at $129/month for the Lite plan, while Semrush starts at $139.95 per month for the Pro plan.

Ahrefs uses a credit-based system. If you subscribe to a power user plan, you may need to upgrade to a higher plan if you hit limits for getting reports, whereas Semrush offers a daily limit of 3,000 reports per day on the Pro plan.

Another alternative is the SE Ranking AI SEO tool. Best for anyone looking for AI SEO tool for SEO and AI visibility.

Semrush vs. Moz

Moz has existed before Semrush and Ahrefs. Moz is now a better alternative to both tools, and the most affordable for small businesses.

Moz pricing starts at $49 to $299 per month.

What I like about Moz is that it has a low price for beginners who can’t afford to pay a hundred bucks for an SEO tool.

But its features are limited.

Like Semrush, Moz also has local SEO tools and a page-crawl limit of 400,000 pages on the standard plan, which costs $99 per month.

What makes a big difference is that the Moz keyword database is significantly smaller compared to Semrush.

So, I recommend Semrush for most bloggers, marketers, and SEO professionals.

Read SE Ranking vs Moz for more in-depth understanding of how they work.

2026 Comparison Table: At a Glance

I recommend Semrush if you want an SEO tool that combines AI search visibility, social media, and PPC in one place.

How to Choose the Right Semrush Plan

The best way to choose the Semrush plan that fits your business is to consider your budget and the reports you need.

If you don’t have money to invest, the free Pro plan may be the best option to get started.

Once you need reports or want to track keywords and access data, then you can upgrade to Guru or the business plan.

Solopreneurs and Bloggers

For solopreneurs and bloggers, the Semrush Pro plan is enough to get started.

You can track up to 500 keywords and up to 5 projects, and the features are enough for your SEO journey.

But if you have a small site with 100 or fewer pages, free plan may be a better option.

You can still do keyword research, check domain overview, and track keywords with limited reports.

Small Business Owners

As a business owner who wants more advanced features and wants to gain AI visibility, I will recommend Semrush One.

Semrush One is best for you if;

• You manage one business website
• AI visibility insights
• Competitor analysis
• In-depth Keyword research

But if you manage more than one website, you may want to consider the Guru plan.

With the Guru plan, you can:

• Manage up to 15 websites
• Access to historical data
• Access to content marketing tools
• Crawl up to 3,000 pages per month
• Access to reports and insights to improve and optimize your content.

Agencies

Are you running an SEO agency and need all-in-one marketing tools to help your clients with advanced data and insights?

Semrush’s business plan is your best plan.

Both lower plans have a limit that may affect your agency if you have many clients.

However, if your agency only has a few clients, the Guru plan will be fine, and you can upgrade later to the Business plan.

Still not sure where to start?

Start with the Semrush free trial to learn more about its features.

With a free trial, you get access to all premium features for data and insights to start growing your business or agency.

If you’re a beginner in SEO, you can learn about SEO in content writing to help you write content that ranks on Google and is cited across AI engines.

You may also want to check the list of the best AI marketing tools for your business.

Semrush Pricing FAQs (2026)