SE Ranking has grown from just a rank checker into an AI SEO system used by over one million SEO professionals and marketers.
In 2026, with SE Ranking combining traditional SEO and AI visibility (how your brand appears, is mentioned, and is cited by Google AI overview, ChatGPT, Gemini, and Perplexity), the platform aims to help you win in Google search and AI models.
This review covers what SE Ranking does, who it’s for, how pricing and plans work in 2026, and how it stacks against Moz and Semrush One.
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SE Ranking Review: Quick Overview
| Overall Rating | 4.7/5 |
| Key Features | Keyword research, AI site audit, backlinks analyses, AI search, content marketing, local marketing, Agency Pack etc. |
| Starting Price: | From $129 per month for the core plan to $297 for the growth plan. |
| Free Trial | 14-day free trial |
| Best For | Agencies, marketing teams, SEO content writers, and small businesses. |
| Official Website: | Visit official SE Ranking site |
Product Overview
SE Ranking is an all-in-one AI SEO platform built around one of the largest keyword databases in the industry.
4.2 billion keyword database, 1.9 billion backlink profiles, 188 country databases, and an AI-powered algorithm.
The tool supports traditional SEO, local marketing, competitive research, content marketing, and AI search engines.
The company updated the platform in 2026 to provide a solution to dominate every search, combining AI SEO and AI search with GEO (generative engine optimization) capabilities.
SE Ranking History & Upgrade
SE Ranking was launched in 2013 by Valery Kurilov and Dnitri Lipnitsky.
The name stands for “Search Engine Ranking” and evolved from a basic rank tracker into an all-in-one AI-powered SEO and digital marketing platform.
As of August 2026, SE Ranking reportedly has over 150 professional employees spread across the globe, working in different time zones.
They have offices in England and the United States.
The company has earned over a 4.5 out of 5 stars rating from reputable review platforms such as Trustpilot, Capterra, GetApp, and G2.
SE Ranking (2026): On July 3, 2026, SE Ranking launches AI results tracker— to merge AI prompts at scale.
You will be able to organize prompts into groups that match how you create content for your site, by topic or pillar content.
It enables importing prompts in bulk via CSV or text.
The tool also introduced AI ranking metrics such as AI overview presence, mentions presence, and link presence across all major AI engines.
The SE Ranking platform has been organized into toolkits.
Research: Competitive research (organic search, AI search & database expansion), Keyword research (Overview, Keyword Suggestions, SERP Overview, organic SERP history, ads history), and keyword manager (keyword grouper, search engine autocompletion, search volume checker)
Backlinks: Backlinks checker and backlinks Gap analyzer
AI Audit: (Website Audit, All reports, Issue report, crawled pages,, Found Links, Crawl Comparison), On-Page SEO checker (Reports, On-Page SEO Audit, Competitive comparison, SEO tasks) SERP Analyzer (Report, competitive comparison)
AI Search: AI results tracker, rankings, competitors, competitive research for AI
Content Marketing: Content editor and content Idea finder
Local Marketing: All locations, local rankings, local marketing audit, Google business profile, business listings, and reviews.
Agency Pack: White label (interface customization, personal domain names, login page, email settings). lead generator (lead, widget, setting), users, and report builder.
These features make SE Ranking one of the best SEO platforms that combine deep data and insights with AI visibility tracking in one subscription.
The company is known as “One platform to win every search”—dominating traditional search engines and AI search discovery.
Core Features
SE Ranking Research Tools: The SE Ranking research tools comprise competitive and keyword research. Competitive Research Tool: It allows you to perform deep competitor research on Google Search and AI Search.
Google Search Tool: Allows you to analyze your competitors to identify domain metrics such as domain trust, page trust, organic traffic, referring domains, and backlinks.
In addition, the SE Ranking Google search tool also reveals competitors’ keywords, traffic distribution by country, top pages, historical data, etc.
An AI search tool shows you how your competitor’s domain is performing across all AI systems. It shows AI metrics such as domain overview, mention presence, and link presence (citations) based on percentages.
You can see how your competitors are performing in AI overview, Gemini, ChatGPT, and Perplexity. Identify prompts that are giving your competitor traffic and how they’re cited by AI search engines.
The competitive research tools provide deep analyses of your competitors; you can take advantage and find content gaps for your website.
Keyword Research Tool: This is where SE Ranking outperformed some other SEO tools in the market. SE Ranking keyword research is built on 4.2 billion keyword databases with AI search.
You input your seed keyword or phrase and get keyword metrics such as search volume, CPC, search difficulty, intent (informational, navigational, commercial, or transactional), and related keywords.
The Keyword Manager has a keyword grouper tool—- automatically buckets keywords into groups based on their SERP result similarity and arranges keywords together into clusters with similar results in Google’s top 10 SERPs.
This gives you ideas to plan your content and distribute your keywords for better ranking.
The search engine autocompletes find keywords from Google’s auto-search for creators who depend on zero-click keywords. A search volume checker is great to know the search volume of the keywords.
Using the index status checker to find out if your page is indexed on Google and other search engines.
AI Site Audit: The audit runs around 100 checks across health check, page indexability, page crawl, Core Web Vitals, pages crawled (URL found, issues), internal linking, and SEO on-page issues.
You get the health score (0-100) to track your progress when making any changes or fixing errors. The site audit is very crucial if you want to make your site stand out and compete with others in your niche.
With an AI site audit, you can identify all technical SEO issues and get suggestions and recommendations to fix them.
When signing with the SE Ranking platform, the first thing is to add your website. The tool will scan your domain, run an audit, and identify any SEO issues.
I even received an email from SE Ranking with the results of my site audit.
It is an easy way to ensure your site passes Google Core Web Vitals—one of the main Google ranking factors.
The issues report helps you identify errors, and the crawl pages show you all pages crawled by Google.
The AI site audit feature is enough to identify any technical SEO problems, improve workflows, and make your site stay healthy.
But if you need a more advanced tool for a dedicated crawler, you can try Screaming Frog to dig deep for large websites.
Backlinks Checker: SE Ranking has over 1.9 billion backlink profiles with daily updates. The backlinks checker can analyze the backlinks of any domain with detailed data of each link.
Easily analyze your backlink profiles and competitor sites, get detailed reports, and evaluate the quality of each backlink.
For example, I check the backlinks profile of seranking.com using SE Ranking’s backlink checker, and here are the results:
In the overview section, it shows domain trust, referring domains, backlinks, new and lost referring domains, new and lost backlinks, top backlink anchors, toxic links, etc.
In the backlinks section, it lists the number of backlinks, the URLs, their domain trust, page trust, and traffic.
The backlink Gap analyzer helps find backlinks that you have in common with your competitor to build high-quality links and rank better in search engines.
For agencies or teams that went deep into backlink analysis for link building with more large backlink databases, Semrush may be the best option, with over 43 trillion links.
AI Search: The AI Search tool analyzes LLM results for your prompts of interest. The LLM answers (ChatGPT, Gemini, and Perplexity) track your brand’s and site’s presence and positions among mentions and citations (source links).
It also shows the content of LLM answers for each date, provides source URLs, and more. One more thing I like about the SE Ranking AI search is that it offers insights and recommendations to improve your content for visibility.
It also listed some keywords in your rankings that have an AI overview in SERP but are not tracked as prompts in AI results.
The AI results tracker tracks your brand performance in AI and provides suggestions. It listed the top 10 prompts for your brand with detailed information.
Competitor Prompts Analyses. Analyze the prompt based on date, list AI mentions, and include AI source links. SE Ranking provides deep AI metrics compared to other AI visibility tools like Moz.
The sources section reveals mentioned opportunities, competitor-only mentions, new opportunities, and mentions without backlinks.
It provides you with details on how to secure your brand mentions with some frequently cited pages that don’t mention your brand—an opportunity to get greater visibility.
Another crucial feature that I haven’t found on other platforms is detecting LinkedIn and TikTok sources.
It offers suggestions on strengthening expert positioning on LinkedIn by detecting 13 sources to optimize posts and articles to align with the reference topics.
Also suggest tips to increase topic-relevant activity on TikTok, as it detected 12 TikTok sources.
You only need to review all the trending themes and create content aligned with AI-detected trends. This isn’t only to get traffic and be mentioned by AI models but also an opportunity to build topical authority for your site.
Content Marketing: The content marketing has a content editor and a content-idea finder. The content editor is an AI-powered tool designed to write content briefs and SEO-ready articles with a few clicks or optimize an existing one to rank high and drive targeted traffic.
It comes with amazing features such as content briefs, competitors, semantically related keywords, etc., to draft and optimize content to rank on Google and be cited across AI platforms.
You can write a full article using your target keywords and optimize with semantically related keywords and structure for AI models to be cited as a source in their responses.
The integration with WordPress and Google Docs add-on makes it easy for bloggers, freelancers, and SEO content writers to improve their workflow and get things done faster.
They provide training on how to use the content editor to write faster. The Content Idea Finder analyzes keywords in your niche and creates a content strategy based on collected data.
It helps you get new topic ideas, choose relevant keywords, and create quality content with them without needing to spend hours researching keywords and creating content outlines.
It only requires inputting a keyword, and the tool will analyze it, come up with cluster keywords, number of cluster ideas, search volume for cluster keywords, and their difficulty.
For example, with Gohighlevel 30-day free trial as a keyword, the tool finds 5 cluster article topics, which are
- Gohighlevel free trial
- High-level trial
- Gohighlevel platform
- GoHighlevel lifetime deal
- GoHighlevel pricing
It saves a lot of time and improves the efficiency of your work. It’s just like a version of the Surfer SEO tool designed to write SEO content and optimize for search engines.
Local Marketing Tool: The local marketing tool manages local business data and insights, providing local grid rank tracking, listings & reviews management, GBP posting, and more.
If you’re into local business or have a local SEO agency, this is a tool you can’t miss to include in your daily stack.
You can add your location or client location to get deep data to help you in your business. It comes with local ranking, a local marketing audit, a Google business profile, business listings, and reviews.
The Google business profiles (GBP insights and GBP posts) show all your insights and posts about your business.
You can view your business profile insights by platform and device and compare mobile MAPS vs. search views and desktop MARPS vs SEARCH views.
You can connect your real location, see the number of searches, and track website visitors, phone calls, and much more.
The business listing reveals places you can get your business listed and you will see the overview of your business listing, such as number of businesses found, business connect, show your URL, phone, address, etc.
Access to over 200 business directories where you can list your business for more exposure and visibility.
The review section shows what people or customers are saying about your brand. See your business analytics and insights and how you can quickly improve it.
You can view your review on platforms like Trustpilot, Google, Ezlocal, Facebook, etc. For local business owners, this tool is a game-changer and can help grow your business faster, build authority, and make people trust you.
The report builder tool helps in creating reports using the modular approach. You can add cover page and the table of contents, edit the contents, and add comments.
You can save your reports as a template, PDF, HTML, or .XLS file formats or sent to your client’s email address.
If you run an agency, this will help you automate your tasks and save your time.
SE Ranking Agency Pack: SE Ranking offers an agency pack as a white label. This is an opportunity to have your own brand where your clients will see your logo and color instead of the SE Ranking domain.
The interface customization is where you customize everything, such as adding your own logo, business name, custom color, footer name, favicon, etc., and build your own brand.
You can add your own custom domain name for your company so that people will not see the SE Ranking URL and logo.
Create your platform login page so that customers can log in. You also need to configure email settings and the report builder so that everything will be automated.
This feature also comes with a lead generator tool to build a list of loyal customers.
Just need to create widgets such as pop-ups, push notifications, webform buttons, etc. to help you get data and contact of your audience and build relationships with them.
The user’s section is where you get the list of all your clients. The SE Ranking provides a comprehensive SEO tool that is perfect for every business.
An all-in-one SEO and AI-powered platform for keyword research, tracking rankings, analyzing competitors, auditing websites, analyzing backlinks, and optimizing digital marketing strategies.
Integration: SE Ranking offers several integrations with third-party software to get access to more data and insights about your brand. It connects with Google Analytics and Google Search Console for more accurate data and reports on on-page SEO checkers, position tracking, organic traffic insights, site audits, and more.
Google Business Profile: The platform also integrates with GBP to provide accurate insights about your business profiles and locations.
SE Ranking Pricing
The SE Ranking has three plans; core and Growth and Enterprises
The Core plan starts at $129 per month and $103.20 per month when billed annually.
The plan comes with 10 projects and one seat. Track 2k keywords & 100 prompts daily
Add up to 5 domains in GEO research. You can audit up to 250k pages per month and 25k API credits & MCP access.
Getting full access to all its features and integration with Data Studio, Matomo, GA, and GSC.
Growth Plan: The growth plan is $270 per month and $223.20/month billed annually.
The growth plan comes with 30 projects and 3 manager seats.
Track 5k keywords & 250 prompts daily and up to 15 domains in GEO research.
You can audit 2M pages per month and access 100K API credits & MCP.
It includes all Core features, plus the following:
- Historical data
- Guest links
- Monitoring page changes
- Dedicated support
Both plans include a 14-day free trial to test the platform features and decide whether to continue or cancel your account.
The annual billing saves up to 20%, which helps the team commit to the long term.
But if you manage multiple projects, such as domains and keywords, project and keyword limits can push you to the next tier or upgrade your plan.
The enterprise plan is a custom plan that requires contacting support.
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Pros and Cons
Pros
- Flexible pricing compared to other SEO software like Semrush and Ahrefs.
- A large keyword database of 4.2 billion
- All-in-one SEO and AI SEO platform: Combined traditional SEO, AI visibility, and marketing tools in one dashboard.
- Great for agencies and marketing teams: Multi-project structure, white label, API, automated report, etc.
- Strong AI integration: Integrate with major AI models such as ChatGPT, Perplexity, and Gemini through MCP to get more data and insights.
- Details competitor insights and robust reporting dashboards.
- Integration and Automation: It connects with Google Analytics, Search Console, Data Studio, and other tools like Zapier for automation, increasing workflow efficiency. You can read the list of top SEO automation software that is worth checking.
Cons
- The Keywords database is around 4.2 billion compared to Semrush, whose database is over 27 billion.
- Requires Learning Curve: With over 20 tools in one dashboard, it can be overwhelming; you need time to study how it works.
- Deep backlink research: Users whose work is more on link building may need another tool like Screaming Frog or Ahrefs.
- Data Accuracy: A few users complain that in most cases the data is different from GSC and Google Analytics. Always check before making a decision.
Users’ Feedback and Reviews
TrustPilot: SE Ranking has 4.2/5 rating from 705 reviews (as of 2026)
G2: SE Ranking has 4.7/5 rating from 2,673 reviews (as of 2026)
Capterra: SE Ranking has 4.7/5 rating from 297 reviews (as of 2026)
Who Is It Best For?
Marketing and SEO Agencies: A strong fit for agencies due to multi-project management, automated scheduling, and white-label reporting.
Small Businesses: Great for local businesses who need SEO tools on a budget.
In-House Teams: Perfect for companies that need a comprehensive tracking, audits, and accurate local mobile position tracking tool.
Bloggers and solopreneurs: Best for bloggers and solopreneurs who need keyword research, position tracking, SEO writing and content optimization, and link-building tools.
Conclusion
SE Ranking is the best AI SEO and digital marketing tool for agencies, freelancers, and in-house marketing teams.
Its comprehensive robust all-in-one SEO features include keyword research, competitive analysis, accurate local rank tracking, AI site audits, content marketing, agency stack, etc. and come with an affordable price.
SE Ranking is one of the first AISEO tools to help you win in traditional search engines and AI search.
The platform is perfect for bloggers, freelancers, SEO content writers, and much more to perform research, create and optimize content, and help local business owners to get more listings and improve their Google Business Profiles.
To improve your AI visibility of your website, here is a complete guide on how to be cited by AI search engines.
FAQ about SE Ranking Review
What is SE Ranking?
SE Ranking is an all-in-one AI SEO platform designed for agencies, marketers and small businesses to track keyword rankings, AI audit websites, analyze competitors, monitor backlinks, content marketing, local marketing, etc. It includes AI-driven tools for AI search visibility tracking (ChatGPT, AI overview, and Perplexity) and content optimization.
How much does SE Ranking cost?
SE Ranking’s Core plan costs $129 per month or $103.20 per month when billed annually (saving a 20% discount).
The growth plan costs $279 per month, or $223.20 when billed annually.
It offers a 14-day free trial with no credit card required.
“Enterprise” is a custom that requires contacting support.
How accurate is the SE Ranking?
SE Ranking is considered one of the most accurate AI SEO tools for position tracking and performing site audits. 94% of the time, it matches Google Search Console within 1-2 positions, showing the level of accuracy for most use cases.
But its accuracy may vary based on the level of detail required.
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